2025 Property Manager Forum

What do we without LRO? Worried about the economy, operational resilience?


Wednesday, November 5, 2025
11:30 AM - 1:30 PM (PST)
Kearny Mesa
Register Now
20 Seats Remaining
20 Seats Remaining

In today's economy and political climate, there is much discussion and worry about operational resilience, market fluctuations, and competition.

One common question we've heard this year is, how do we do what the LRO (Lease Revenue Optimization software) used to do for us in seconds? If you are a regional manager, senior property manager, or aspiring to be, don't miss this high-level discussion on pressing daily matters.

Join our panelists as they take on these and other timely challenges.


Featuring the 2025 Panelists

Dr. Lorri Goldmann, Vice President Diversity and Inclusion, Avenue5 Residential, Board Member

Alex Winborn, Vice President, HG Fenton Company, Board Member

Lisa Mason, Director of Asset Management, Baldwin & Sons, Board Member

Allison Pfister, Regional Manager, Greystar, SCRHA President Elect

Facilitator Extraordinaire

Abigail Rex, Vice President of Multifamily, American Asset Trust, Inc., Past Board Member


We hope you join us and bring your toughest challenges.

Limited seating. Only 20 seats are available for this event! Event address will be sent in the confirmation e-mail.

Property Managers Only, $35

The SCRHA Property Managers Forum is a limited engagement series, dedicated to bringing managers together to share experiences, ask questions, and talk about emerging industry trends and issues that impact our industry. Depending on the forum topic, a guest speaker will also share insight on how to navigate through it. Our limited series will provide a chance for industry peers to network and build lasting connections.

Registration Options

Credits Price
Forum
Property Management Members Only.
$35.00
Register Now
20 Seats Remaining
20 Seats Remaining

For More Information:

Alan Pentico

Alan Pentico

CAE

Executive Director, Southern California Rental Housing Association Staff Account

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(858)751-2213