SCRHA Privacy Policy

 Privacy Policy 
Effective Date: July 7, 2025
Last Updated: July 7, 2025 

The Southern California Rental Housing Association (SCRHA or SoCalRHA) is committed to protecting your privacy and complying with applicable data protection laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the EU General Data Protection Regulation (GDPR), and the New York SHIELD Act. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites: www.SoCalRHA.org and www.sdinfolink.com (collectively referred to as “SCRHA Sites”). 

Information We Collect 

Personal Information You Provide 

We may collect the following types of personal information when you interact with our websites or services: 

  • Name, mailing address, email address, phone number 

  • Company or organizational affiliation 

  • Event registration and membership application details 

  • Inquiries submitted via online forms 

Automatically Collected Information 

We may collect technical data such as: 

  • IP address, browser type, device identifiers 

  • Access times, referring URLs, and pages visited 

  • Search terms and clickstream behavior 

This data is used in aggregate and is not directly linked to your identity unless required for service delivery or legal compliance. 

Event & Membership Registrations 

When you register for events or apply for membership: 

  • You consent (“opt-in”) to receive communications related to SCRHA services and events. 

  • Your information is used to process registrations, deliver services, and provide relevant updates. 

How We Use Your Information 

We use your information to: 

  • Operate and improve the SCRHA Sites and services 

  • Respond to inquiries and provide customer support 

  • Send newsletters, legal updates, and event announcements 

  • Analyze usage trends and improve user experience 

  • Comply with legal obligations and enforce our terms 

We may use tools such as Google Analytics to understand website usage. You can opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout/ 

Legal Basis for Processing (EU Residents) 

We process your personal data under the following legal bases: 

  • Your consent (e.g., when you opt in to receive communications) 

  • Performance of a contract (e.g., event registration or membership services) 

  • Compliance with legal obligations 

  • Our legitimate interests, provided these do not override your rights and freedoms 

Automated Decision-Making 
SCRHA does not use automated decision-making or profiling that produces legal or similarly significant effects on individuals. If this changes, we will update this policy and provide appropriate notice and safeguards. 

International Data Transfers 

If you are located in the European Economic Area (EEA), your information may be transferred to and processed in countries outside the EEA, including the United States. We ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission. 

Sharing & Disclosure 

SCRHA does not sell, rent, or lease your personal information. We may share your data only with: 

  • Trusted service providers (e.g., web hosting, analytics, email delivery, payment processors) 

  • Legal authorities, if required to comply with applicable laws or protect rights and safety 

  • Partners under strict confidentiality agreements for statistical or operational support 

All third parties are contractually obligated to protect your data and use it only for the intended purpose. 

Cookies & Tracking Technologies 

SCRHA Sites use cookies and web beacons to: 

  • Track website usage and performance 

  • Personalize content and improve navigation 

You can manage cookie preferences through your browser settings. Note: Some features may not function properly if cookies are disabled. 

SCRHA may not respond to “Do Not Track” signals due to the need to fulfill user-initiated requests. 

Data Retention 

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Criteria for determining retention include the nature of the data, the purpose of collection, and legal obligations. 

Data Minimization 
We collect and retain only the personal information necessary to fulfill the purposes outlined in this policy. We do not use personal data for purposes that are incompatible with those originally disclosed unless required by law or with your consent. 

Data Security 

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including: 

  • SSL encryption for data transmission 

  • Access controls and confidentiality agreements for staff and contractors 

However, no system is 100% secure. We cannot guarantee absolute security of your data. 

Data Breach Notification 
In the event of a data breach involving your personal information, SCRHA will notify affected individuals and relevant authorities as required by applicable law 

Privacy by Design 
SCRHA incorporates privacy considerations into the design of our systems, services, and processes. We aim to ensure that personal data is protected by default and that privacy is embedded into our operations from the outset. 

Your Rights & Choices 

Depending on your location, you may have the following rights: 

  • Access – Request a copy of your personal data 

  • Correction – Request correction of inaccurate data 

  • Deletion – Request deletion of your data, subject to legal exceptions 

  • Opt-Out – Opt out of marketing communications 

  • Data Portability – Receive your data in a structured, machine-readable format (GDPR) 

  • Restriction & Objection – Limit or object to certain data uses (GDPR) 

To exercise your rights, email us at info@socalrha.org. We may verify your identity before processing your request. 

Consent & Preferences 
Where required by law, we will obtain your consent before collecting or processing your personal information. You may manage your communication preferences or withdraw consent at any time by contacting us at info@socalrha.org. 

California Privacy Rights 

If you are a California resident, you have the right to: 

  • Know what personal information we collect, use, disclose, or sell 

  • Request deletion of your personal information 

  • Opt out of the sale or sharing of personal information (SCRHA does not sell personal data) 

  • Correct inaccurate personal information 

  • Limit the use of sensitive personal information 

To exercise these rights, email info@socalrha.org or call (858) 278-8070. 

Sensitive Personal Information 

SCRHA does not collect sensitive personal information unless necessary for a specific service (e.g., payment processing). When collected, this information is used only for its intended purpose and is protected with enhanced security measures. 

Children’s Privacy 

SCRHA Sites are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. 

Accessibility 

If you require this Privacy Policy in an alternative format due to a disability, please contact us at info@socalrha.org or (858) 278-8070. 

Changes to This Policy 

We may update this Privacy Policy from time to time. Material changes will be posted prominently on our website. Your continued use of the SCRHA Sites after changes are posted constitutes your acceptance of the revised policy. 

Other U.S. State Privacy Laws 
SCRHA monitors and strives to comply with applicable U.S. state privacy laws, including those in Colorado, Virginia, Connecticut, Utah, and Texas. As our services expand, we will update this policy to reflect additional legal obligations as required. 

Contact Us 

Southern California Rental Housing Association 
9655 Granite Ridge Drive, Suite 200 
San Diego, CA 92123 
Email: info@socalrha.org 
Phone: (858) 278-8070 

For more information on applicable laws: