Modern Leasing: Tools, Mindset & Strategies for the Next Generation


Wednesday, October 14, 2026
10:00 AM - 11:00 AM (PDT)
Join Us Virtually
Leasing Has Evolved and So Have Renter Expectations
This session is designed for leasing professionals and property managers who want to stay sharp, connect with today’s renters, and bring a modern, confident approach to every interaction.

Led by a dynamic instructor with firsthand experience in today’s leasing landscape, this class will explore:

  • Digital tools and platforms that streamline leasing and enhance the resident experience
  • Communication strategies that resonate with today’s renters - from Gen Z to Millennials
  • Personal branding and presence: how to represent your property (and yourself) with professionalism and authenticity
  • Setting expectations early to reduce conflict and build long-term rapport
  • Documentation habits that protect your property and your reputation
  • What success looks like for the next wave of leasing professionals - and how to get there
  • Whether you’re new to leasing or ready to refresh your approach, this session will give you the tools, mindset, and confidence to thrive in a fast-changing rental market.

Instructor: Alicia Banister, Willow Bridge

Registration Options

Credits Price
Member
Includes one ticket to the Modern Leasing: Tools, Mindset & Strategies for the Next Generation course. Ticket is non-refundable and non-transferable.
$39.99
Non-Member
Includes one ticket to the Modern Leasing: Tools, Mindset & Strategies for the Next Generation course. Ticket is non-refundable and non-transferable.
$59.99

For More Information:

Southern California Rental Housing Association Logo 9655 Granite Ridge Drive Suite 200
San Diego, California 92123
United States
858.278.8070