Southern California Rental Housing Association is a member-driven organization led by a volunteer board of directors representing owners, managers, and industry suppliers. They are responsible for the direction, leadership, and financial stewardship of the organization.
2026 Slate of Officers
                        Executive Committee
    
    
        
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            Buck Buchanan
        
                    Independent Owner, Buchanan Property Management Corp.
                 
 
 
 
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            Allison Pfister
        
                    Regional Property Manager, BCM 625 Broadway PROPCO, LLC | Greystar
                 
 
            
                SCRHA Board President Elect
             
 
 
 
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            Alex Winborn
        
                    VP of Residential Asset Mgmt., H.G. Fenton Company
                 
 
            
                SCRHA Board Vice President
             
 
 
 
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            Jennifer Ford
        
                    VP, Property Management , Douglas Allred Company
                 
 
 
 
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            Matt Ruane
        
                    Director Of Military Affairs, Liberty Military Housing
                 
 
 
 
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            Lisa Mason
        
                    Area Supervisor, Baldwin Asset Management
                 
 
 
 
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            Aiesha Blevins
        
                    Regional Property Manager, Veranda La Jolla | FPI
                 
 
 
 
 
        Board of Directors
    
    
        
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            Alicia Banister
        
                    CALP, CAM
                 
                    Regional Property Manager, Flats LLC
                 
 
 
 
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            Mark D Feinberg
        
                        Heinz & Feinberg
                     
 
 
 
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            Jennifer Ford
        
                    VP, Property Management , Douglas Allred Company
                 
 
 
 
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            Dr. Lorri Goldmann
        
                    VP, Diversity and Inclusion , Avenue5 Residential
                 
 
 
 
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            Daniel Hernandez
        
                    Area Supervisor, Sunrise Management Company AMO
                 
 
 
 
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            Patrick Kappel
        
                        Kappel Realty Group
                     
 
 
 
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            Scott Ledesma
        
                    CEO, Generation Contracting & Emergency Services, Inc.
                 
 
 
 
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            Blair Madrid
        
                    CALP
                 
                    Leasing Manager, American Assets Trust, Inc.
                 
 
 
 
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            Lisa Mason
        
                    Area Supervisor, Baldwin Asset Management
                 
 
 
 
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            Kimmi McBryde
        
                    Senior Regional Property Manager, Bridge Property Management
                 
 
 
 
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            Kayla Roeder
        
                    CPM, ARM
                 
                    COO, Cambridge Management Group, AMO
                 
 
 
 
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            Robert Shapiro
        
                        Onyx Property Management
                     
 
 
 
 
    
    
        
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            Lucinda Lilley
        
                    CPM®, CAPS®, GRI®, NAA Leadership Lyceum, NAAEI Faculty Member
                 
                    Founder/CEO, Bridging Influence