Southern California Rental Housing Association is a member-driven organization led by a volunteer board of directors representing owners, managers, and industry suppliers. They are responsible for the direction, leadership, and financial stewardship of the organization.
Southern California Rental Housing Association is now accepting applications for the 2026 Board of Directors. If interested, please complete the application.
2026 Board of Directors Application >
Executive Committee
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Buck Buchanan
Independent Owner, Buchanan Property Management Corp.
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Allison Pfister
Regional Property Manager, 3167 Market | Greystar
SCRHA Board President Elect
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Alex Winborn
VP of Residential Asset Mgmt., H.G. Fenton Company
SCRHA Board Vice President
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Jennifer Ford
VP, Property Management , Douglas Allred Company
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Matt Ruane
Director Of Military Affairs, Liberty Military Housing
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Lisa Mason
Area Supervisor, Baldwin & Sons
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Aiesha Blevins
Regional Property Manager, Veranda La Jolla | FPI
Board of Directors
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Alicia Banister
CALP, CAM
Regional Property Manager, Flats LLC
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Mark D Feinberg
Heinz & Feinberg
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Jennifer Ford
VP, Property Management , Douglas Allred Company
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Dr. Lorri Goldmann
VP, Diversity and Inclusion , Avenue5 Residential
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Daniel Hernandez
Area Supervisor, Sunrise Management Company AMO
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Patrick Kappel
Kappel Realty Group
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Scott Ledesma
CEO, Generation Contracting & Emergency Services, Inc.
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Blair Madrid
CALP
Leasing Manager, American Assets Trust, Inc.
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Lisa Mason
Area Supervisor, Baldwin & Sons
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Kimmi McBryde
Senior Regional Property Manager, Bridge Property Management
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Kayla Roeder
CPM, ARM
COO, Cambridge Management Group, AMO
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Robert Shapiro
Onyx Property Management
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Eric Sutton
Creaser & Warwick, Inc.
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Alex Winborn
VP of Residential Asset Mgmt., H.G. Fenton Company
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Lucinda Lilley
CPM®, CAPS®, GRI®, NAA Leadership Lyceum, NAAEI Faculty Member
Founder/CEO, Bridging Influence
